Legal information
Cookie policy
What we store in your browser, what it's for, and how to change your mind whenever you want.
Last updated: August 26, 2026
What is a cookie?
A cookie is a small file that a website stores in your browser. It serves to remember things between visits: from whether you've already accepted this notice to which pages you've viewed. Some are placed by this website and others by third-party companies whose services we use.
Which ones do we use and why?
Necessary. They make the website work: remembering your decision about this notice, maintaining security, and serving pages correctly. They cannot be disabled. They don't need your consent., because without them the site doesn't work.
Measuring. They tell us which pages are read, from what type of device, and at what point people leave. One of these tools, Microsoft Clarity, Record your visit routeMouse movements, clicks, and scrolling. This helps us detect what's being misunderstood and fix it.
From advertising. The Meta pixel allows us to measure if our Facebook and Instagram campaigns are working, and to show ads to those who have already visited the website.
Measurement and advertising They are only activated if you accept them.. If you reject them, the website works exactly the same: you lose nothing.
How to change your decision
You can review or withdraw your consent at any time, without giving explanations and without any penalty. You have two options:
From the link «"Manage consent"» that appears at the bottom of any page on this site.
You can do this through your browser settings, where you can also delete any cookies that are already saved. Each browser explains how in its own help documentation.
Detailed list
This table is generated automatically and reflects the cookies currently on the website, their purpose, owner, and duration:
This Cookie Policy was last updated on July 29, 2026 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.
1. Introduction
Our website, https://4umadrid.com/en (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.
5.2 Statistics cookies
We use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights into the usage of our website. We ask your permission to place statistics cookies.
5.3 Marketing/Tracking cookies
Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
5.4 Social media
On our website, we have included content from Facebook, WhatsApp, Instagram and TikTok to promote web pages (eg “like”, “pin”) or share (eg “tweet”) on social networks like Facebook, WhatsApp, Instagram and TikTok. This content is embedded with code derived from Facebook, WhatsApp, Instagram and TikTok and places cookies. This content might store and process certain information for personalized advertising.
Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, WhatsApp, Instagram and TikTok is located in the United States.
6. Placed cookies
7. Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on "Save preferences", you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.
7.1 Manage your consent settings
You have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.
8. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.
Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.
9. Your rights with respect to personal data
You have the following rights with respect to your personal data:
- You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
- Right of access: You have the right to access your personal data that is known to us.
- Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
- If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
- Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
- Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).
10. Contact details
For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:
Patricia Gonzalez
Betancunia Street 2
Spain
Website: https://4umadrid.com/en
Email: 4umadrid@ex.comgmail.com
Phone number: 633717016
This Cookie Policy was synchronized with cookiedatabase.org on December 20, 2023.
International transfers
The providers of measurement and advertising cookies (Google, Microsoft, and Meta) may process data in the United States, under the European Commission's adequacy decision on the EU-U.S. Data Privacy Framework. We explain this in more detail in the Privacy Policy.
Your rights
Regarding the data collected through cookies, you have the same rights as with any other personal data: access, rectification, erasure, restriction of processing, data portability, and objection, as well as the right to withdraw your consent. These rights, along with how to exercise them and how to file a complaint with the Spanish Data Protection Agency, are explained in the [link to cookie policy]. Privacy Policy.
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